Unlocking Fulfillment & Sales with Dojo Agents

Key Points:

1. Refined Sales Process (00:56) – How shifting from 45-minute to 15-minute screening calls, followed by 30-minute demos, improved conversions and saved time.
2. Business Coaching Calculator as a Game Changer (02:12) – Using the calculator and a short video to prep prospects before the main sales call.
3. Live Demo & PowerPoint Integration (06:17) – Combining slides and real-time software walkthroughs to engage prospects and show value.
4. Low-Pressure Closing & Follow-Up (07:22) – Why not pushing for an immediate close leads to better long-term results.
5. Dojo Agents Overview (10:46) – Introduction to the Dojo suite, including the Jumpstart 12 and new agents for elevator pitches, objection handling, JV pitches, and more.
6. Role of Fulfillment in Scaling (11:33) – Why fulfillment, not lead gen, is the true bottleneck for coaching businesses.
7. How to Use Dojo Agents (18:55) – Practical walkthrough of using agents for training, role play, and client workshopping.
8. Conversion Audit Lab (25:51) – Using AI to analyze and improve client websites for better conversions.
9. Lead Magnet & Social Media Tools (30:06) – How to quickly create lead magnets and social posts using Dojo agents.
10. Introducing Max, the AI Profit Strategist (38:12) – Weekly profit drills and strategies to keep coaches engaged and improving.

Key Takeaways:

• Streamline your sales process with short screening calls and focused demos.

• Leverage Dojo agents for onboarding, fulfillment, and ongoing client training.

• Use the business coaching calculator and video walkthroughs to prep prospects and increase buy-in.

• Apply AI-driven tools for objection handling, JV pitches, and conversion audits.

• Engage with Max for weekly actionable strategies to grow your coaching business.

Notable Quotes:

• “The game changer is the business coaching calculator program page.”

• “Conviction gets you the sale. Conviction is just like total confidence that this thing will work.”

• “Fulfillment is the unlock—times 100—if you want to build a seven-figure coaching business.”

Action Steps from the Call:

1. Refine your sales process to include a 15-minute screening call followed by a 30-minute demo (see 00:56).
2. Send prospects the business coaching calculator and explainer video before your main call (see 02:12).
3. Use Dojo agents to role-play objection handling and JV pitches with yourself or clients (see 18:55, 24:28).
4. Run a conversion audit on a client’s website using the Dojo Conversion Audit Lab (see 25:51).
5. Subscribe to Max’s weekly profit drills and implement at least one new strategy each week (see 38:12).

Resources & Tools Mentioned:

• Dojo Agents – Suite of AI-powered agents for training, role play, and client workshopping.

• Business Coaching Calculator – Tool for prospects to model revenue and understand coaching value.

• Profit Strategy Suite – White-labeled onboarding and training platform.

• Conversion Audit Lab – AI tool for grading and improving client websites.

• Max, the AI Profit Strategist – Weekly profit drills and strategies delivered via email and in-app.

• AI Coach Assist – General-purpose AI trained on all program content for strategy and support.