Licensing Call Recordings
Explore our full archive of Licensing calls—packed with strategies, insights, and practical tips to grow your coaching business. Use the search bar to quickly find calls by keyword or filter by main topic to zero in on what matters most to you.
Build a Powerful Demonstration
This Licensing Mastermind announces that The Launch Factory is live in beta and then teaches Partners how to structure stronger prospect conversations. BJ explains why steps, clarity, reduced uncertainty, and problem-first framing make the demonstration more persuasive, while Karl reminds coaches that they do not need endless leads. They need a powerful demonstration they can practice and deliver with confidence.
Socialize Start, Grow, Exit
This Licensing Mastermind helps Partners start socializing the expanded Business Acceleration direction without overwhelming prospects. BJ, Karl, and Torie explain how Launch, Profit, and Exit fit together, how to use group coaching and live calls as sales assets, how the Launch Marketing Suite creates recurring revenue, and why the conversation should stay simple: show the path, not every feature.
Expand Into Business Acceleration
This Licensing Mastermind introduces the next evolution of the Focused.com platform: Business Acceleration. Partners get an early look at Launch Factory, Exit Acceleration Software, and the start-grow-exit framework that will give coaches more ways to serve business owners, recruit team members, and build recurring revenue around practical business needs.
Master the Proven System
This Licensing Mastermind reminds Partners that elite results come from consistency, not constant pivots. BJ walks through video content, brochure follow-up, the new presentation tool, grit, accountability, and the 90-day mastery rule to show why the coaches who stay with the process long enough are the ones who win.
Create Your Messaging Spine
This Licensing Mastermind shows Partners how to use AI to understand prospects more deeply and improve the way they communicate. By saving emails, texts, surveys, and call transcripts, Partners can create a “voice of the prospect” messaging spine that reveals hidden objections, emotional triggers, and the words prospects need to hear before they say yes.
Build Your Coaching Team Faster
This Licensing Mastermind helps Partners strengthen coach recruiting by focusing on digital presence, clear offers, existing funnels, Builder Circle tools, and the upcoming Exit Acceleration system. The call reinforces that prospects will research you before they buy, so your profiles, links, offers, and messaging need to build trust before the conversation even starts.
Demonstrate the Coaching System Simply
This Licensing Mastermind introduces a new interactive demo tool Partners can use to explain the coaching opportunity without overwhelming prospects. The tool helps simplify the conversation around three core problems every coach must solve: getting leads, converting leads, and fulfilling clients through a real operating system.
Build Coaches With Better Follow-Up
Building a coaching team comes down to the right activity done consistently. This Licensing Mastermind shows Partners how to support new coaches, track outreach, improve follow-up, use the Builder Circle dashboard, review sales calls, and focus on the conversations that create coach recruiting momentum.
Recruit Coaches With Clear Messaging
Want to recruit better coaches with a stronger message? This Licensing Mastermind helps partners clarify their niche, connect to their why, create a messaging summary, use AI without sounding generic, and build a follow-up system that turns conversations into coaching team growth.
Build Your Coaching Team Faster
Ready to build your coaching team with more focus and support? This Licensing Mastermind introduces the Partner Builder Challenge, the new community, the team builder dashboard, and the weekly summer training plan designed to help partners create real momentum.
Grow and Retain Your Coaching Team
Want to grow your coaching team and keep them active? This Licensing Mastermind shows partners how to simplify coach motivation, improve retention through accountability, choose a clear recruiting strategy, and prepare for a gamified summer push to build momentum.
Stretch Goals & Clarity: Building Your Coaching Team
This call dives deep into how coaches can set bigger goals, create clarity for prospects, and use posture to drive conversions. Learn actionable frameworks for building your team and tracking the daily activities that lead to real growth.