Licensing Upgrades & Group Coaching Rollout

Call Date

Apr 15, 2025

Primary Topics

Client Retention, PAS

Back To All Calls

Call Description

The session introduces significant enhancements to the Focused licensing program, including the rollout of a done-for-you group coaching offering, new agency and licensing tier assets, and a unified database for managing leads and clients. The team outlines upcoming training schedules, open office hours, and strategies for using these new features to drive coach and client success. The call also covers best practices for onboarding, sales, and maximizing profitability using the Jumpstart 12 and marginal utility theory.

Why this call matters

  • Reveals a scalable, hands-off group coaching solution for client and coach growth.

  • Explains how to use new agency and licensing assets for faster onboarding and retention.

  • Details a unified database upgrade to streamline lead-to-client conversion.

  • Provides actionable tactics for sales, lead gen, and upselling using PAS tools.

  • Outlines new training and support structures to accelerate coach results.

Key Points:

  1. Agency Model Success & Updates (10:19) – Early wins with the agency tier and the need for structured training before asset release.
  2. Licensing Open Office Hours (11:10) – Introduction of weekly drop-in sessions for licensees to get real-time support and problem-solving.
  3. Done-for-You Group Coaching Launch (14:06) – New 12-week group coaching program led by Focused experts, available as a value-add or lead gen tool.
  4. Flexible Pricing & Coupons (15:00) – Details on pricing, coupon options, and how coaches/clients can access and sell the program.
  5. Agency & Lead Gen Integration (17:12) – How the new group coaching fits into agency models and can be used for Facebook and other outreach.
  6. Unified Database Rollout (21:02) – Major upgrade allowing seamless movement from lead to contact to client, reducing manual work.
  7. Platinum Plus Upsell Path (19:16) – Group coaching is exclusive to Platinum Plus, creating a natural upgrade incentive.
  8. Sales & Onboarding Best Practices (53:13) – Importance of deadlines, sales training, and using PAS as both sales and fulfillment tool.
  9. Team vs. Family Mindset (33:04) – Building a high-performance team by focusing on skill and talent density, not just loyalty.
  10. Jumpstart 12 & Marginal Utility Theory (43:26) – Training coaches to use these models instinctively for client profitability.
  1. Key Takeaways:
  • Leverage the new group coaching program as a lead gen or value-add for clients and coaches.
  • Attend open office hours for direct support and troubleshooting.
  • Use the unified database to streamline lead and client management.
  • Position Platinum Plus as essential for access to premium programs and upsell opportunities.
  • Train coaches on Jumpstart 12 and PAS tools for faster, more effective client results.

Notable Quotes:

  • “Profit is the domino that knocks over all the other dominoes.”
  • “Successful people aren’t motivated—they are driven.”
  • “If they languish in phase one, they’re going to continue to languish.”

Action Steps from the Call

  1. Watch for emails with training and open office hour schedules; attend or catch the replays.
  2. Prepare to enroll clients and coaches in the new group coaching program using the provided assets and coupon options.
  3. Update your FBS and PAS workflows to take advantage of the unified database features.
  4. Set clear onboarding deadlines for new coaches (e.g., complete phase one in three weeks).
  5. Begin sales and objection-handling training using the recommended resources and upcoming Ask the Expert calls.

Resources & Tools Mentioned:

  • Done-for-You Group Coaching – 12-week, expert-led program for client/coach use.
  • FBS (Focused Business Suite) – Updated with new products, coupons, and client-facing assets.
  • PAS (Profit Acceleration Software) – Enhanced for seamless lead/contact/client transitions.
  • Unified Database – New backend for managing all points of entry and client progression.
  • Jumpstart 12 – Core framework for driving client profitability.
  • Open Office Hours – Weekly live support for licensees.
  • Sales Training/Ask the Expert Calls – Ongoing sessions for objection handling and closing.

Call Date: April 15, 2025

Back To All Calls

Upcoming Call Schedule

Stay up to date on all upcoming Ask the Expert sessions and coaching calls. Plan ahead and never miss valuable live training.

Get Schedule

You may also like...

Lead GenerationPAS

Build the Coach Playbook

This Licensing Mastermind gives Partners a clearer playbook for building a coaching team. BJ clarifies the new Profit Acceleration OS language, introduces the updated two-page brochure, and walks through the core phases of the Partner playbook: setting the target, building the list, creating messaging, running outreach, improving conversations, and protecting money-generating activities.

Read More

FBSLead Generation

Customize the Coach-Building Path

This Licensing Mastermind gives Partners updates on Launch Factory, Exit Acceleration, the service-based kit, upcoming Home Organizer kit, Launch onboarding, Exit factor training, and all-coach calls. The group also discusses how to recruit coaches with day jobs, keep new coaches focused on client number one, handle “give me a week” objections, and customize funnels or templates for specific coach audiences.

Read More

FBSLead GenerationNetworking

Build the Start-Grow-Exit System

This Licensing Mastermind walks Partners through the next phase of Focused.com’s start-grow-exit direction. Karl, BJ, and Torie cover Launch Factory, Exit Acceleration, the redesigned onboarding portal, Get Your First Three Clients, coach revenue modeling, better sales form notes, Exit certification, and how Partners can help coaches use these tools without getting overwhelmed.

Read More