Honoring Adrian: Timeless Coaching Lessons & Tools

Key Points:

1. Opening Tribute to Adrian Olsh (03:12) – Coaches reflect on Adrian’s impact and the importance of carrying his legacy forward.
2. Sharing Adrian’s Greatest Lessons (04:12) – Each coach shares the #1 lesson learned from Adrian, from the conversion equation to client care.
3. Commitment to Legacy & Excellence (08:07) – The team commits to honoring Adrian by working harder and building better tools for coaches and clients.
4. Simulator & Software Updates (12:04) – Chris walks through new simulator features, including automated reporting, scheduling links, and PDF downloads.
5. How to Use the Simulator in Coaching (17:09) – Practical guidance on integrating the simulator and coaching calculator into client and prospect conversations.
6. Membership & Software-Only Options (26:00) – Introduction of new software tiers and add-ons for greater flexibility in coach offerings.
7. Conversion Equation in Action (33:29) – Real-world stories of using the conversion equation to win clients and improve marketing.
8. Marketing Equation as a Slide Rule (39:13) – Coaches explain how the marketing equation guides every piece of client marketing.
9. Local Legends & Consistency (44:28) – The value of the Local Legends program and consistent application of Adrian’s frameworks.
10. Micro-Shifts for Big Results (59:16) – How small adjustments, inspired by Adrian’s coaching, led to breakthrough client wins.

Key Takeaways:

• Apply the conversion equation to every client marketing piece for immediate improvement.

• Use the updated simulator and Jumpstart 12 to visually demonstrate value and drive client engagement.

• Focus on fundamentals—not just digital trends—to deliver lasting business results.

• Leverage new software tiers to tailor your offerings and close more clients.

• Honor legacy through action: Consistency and care are the ultimate differentiators.

Notable Quotes:

• “Everything you’ve ever learned about marketing and advertising is wrong.”

• “You have to coach before you get paid.”

• “It’s just a small shift—a micro adjustment—that makes all the difference.”

• “Adrian just cared at a supersonic level.”

Action Steps from the Call:

1. Review and update your client marketing using the conversion equation shared at 33:29.
2. Ensure your simulator and Jumpstart 12 scheduling links are set up as shown at 15:12.
3. Integrate the new simulator PDF report and QR code into your client onboarding process (16:26).
4. Use the coaching calculator to help prospects visualize their business growth (21:09).
5. Share a story or lesson from Adrian with your clients to reinforce trust and expertise.

Resources & Tools Mentioned:

• Profit Acceleration Software (PAS): Core platform for business diagnostics and growth planning.

• Simulator: Now with automated reporting, scheduling links, and downloadable PDFs.

• Jumpstart 12: Framework for identifying and impacting key business drivers.

• Coaching Calculator: Tool for visualizing revenue and profit scenarios.

• Local Legends Program: Training and community for consistent, high-level coaching.

• Conversion Equation: Proven formula for improving all client marketing.