High-Conversion Sales Process & Group Coaching

Key Points:

1. Interrupt, Engage, Educate, Offer (01:31) – How to critique ads and use this framework as a conversation starter for lead generation.
2. Training vs. Studying (04:23) – The value of daily outreach and practicing sales conversations to build skill and confidence.
3. Ideal Client Targeting (07:41) – Why coaches should focus on clients similar to themselves five years ago for best results.
4. Done For You Group Coaching (10:42) – Overview of the program and why it’s a strong offer for coaches and their clients.
5. Messaging & Avatar (15:10) – The critical importance of dialing in your message and understanding your target client’s felt needs.
6. Group Call Sales Framework (22:22) – Using group calls as the first step in the sales process to increase conversions and create social proof.
7. One-to-One Closing Call Structure (28:09) – How to run a 45-minute closing call, set expectations, and use the “fit” question to close.
8. PAS Software Demo Best Practices (43:04) – How to walk through the software, highlight the market-dominating position, implementation, and ROI screens.
9. Onboarding & Team Introduction (49:16) – How to present onboarding as a team effort and make the process exciting for new clients.
10. Conviction & Discipline (1:05:05) – Why conviction is the secret to closing and how discipline, not motivation, drives long-term success.

Key Takeaways:

• Use group calls as your first sales touchpoint to create social proof and scale your process.
• Let the PAS software and ROI screen do the heavy lifting in your sales conversations.
• Ask “Do you see this being a fit for you?” to encourage self-closing and honest dialogue.
• Keep demos high-level and focused on transformation, not features.
• Track your KPIs and refine your process with discipline, not just motivation.

Notable Quotes:

• “Your message is more important than the channel itself.”
• “Let the software do the heavy lifting.”
• “Conviction—you can’t transfer that which you don’t own.”
• “Hold on to the handlebars.”

Action Steps from the Call:

1. Implement a group call as your first sales step, followed by a one-to-one closing call.
2. Prepare a high-level PAS software walkthrough focusing on MDP, implementation, and ROI screens.
3. Use the “fit” question at the 30-minute mark of your closing call to prompt honest feedback.
4. Track your sales KPIs monthly to identify trends and refine your process.
5. Position onboarding as a team effort and introduce your support team to new clients.

1. Resources & Tools Mentioned:

• Profit Acceleration Software (PAS): Core diagnostic and sales tool.
• ROI Screen (PAS): Visualizes the value of coaching and supports closing.
• Group Coaching Program: Done For You group coaching offer for clients.
• Ask Method (Ryan Leveque): Framework for uncovering client needs.
• KPI Tracking Sheet: For monitoring and refining your sales process.

Call Date: April 29, 2025