Build Your Coaching Team Faster

Key Points:

0:00 – Opening Banter and Music Talk
The call opens with light conversation about music, Guns N’ Roses, Van Halen, and the previous Happy Hour trivia game.

1:18 – Happy Hour Recap
Torie mentions that Karl came in second during Happy Hour trivia after Sage helped him step up his game.

1:54 – Joe’s Powerlifting Win
Joe shares that he won his third consecutive powerlifting national championship in his age and weight division.

2:38 – Leg Wrestling Joke
Karl jokes about a potential leg wrestling match between Joe and BJ, quickly confirming that BJ would like to keep his legs intact.

3:20 – International Partner Check-In
Karl checks in with Des in Ireland and Peter in Australia, highlighting the global nature of the partner community.

4:52 – Peter’s PAS Win
Peter shares that the Profit Accelerator system helped support a business sale process and likely saved a client around $20,000 in vendor due diligence work.

6:00 – Current Partner Sales Update
Karl gives a quick update on recent coach sign-ups from several partners, while explaining that the new contest will start with a clean slate.

7:55 – Partner Builder Challenge Announcement
BJ announces the summer Partner Builder Challenge, called the journey and road to the Founders Club retreat.

8:20 – Founders Club Retreat Prize
The top five winners will join BJ, Karl, and Torie in Turks and Caicos for a high-end mastermind retreat.

9:00 – Retreat Details
The retreat includes lodging and activities, while winners are responsible for airfare. The event is planned for October, with flexibility for adding extra days.

9:47 – Why the Challenge Exists
BJ explains that the contest is meant to help partners rev their engine, build momentum, and grow their coaching teams.

10:20 – Contest Window
The challenge runs from June 3 through August 31, with the winners based on the most active coaches added during that window.

11:00 – Five Grand Prize Winners and Five Additional Qualifiers
There will be five grand prize winners for the retreat and five additional qualifying winners for other opportunities.

12:47 – Weekly Licensing Calls for Summer
BJ explains that Licensing Mastermind will move from every other week to weekly during the summer to provide more training, support, and accountability.

13:25 – Training Focus for Weekly Calls
The summer calls will focus on building coaching teams, best practices, sales conversations, retention, resources, and partner execution.

14:10 – Partner Community Preview
BJ introduces the new online partner community designed for daily connection, encouragement, wins, questions, resources, and strategy discussion.

16:02 – Big Hairy Audacious Goal Prompt
Partners are asked to share their bigger team-building goals, even if they do not yet know how to reach them.

17:39 – Community Walkthrough
Torie begins walking partners through the new community space and explains that attendees on the call get first access.

18:58 – Partner Builder Community Areas
The community includes announcements, daily activity, wins, questions, strategies, resources, scripts, introductions, recordings, calendar links, and a leaderboard.

19:55 – Community Leaderboard and Monthly Rewards
Torie explains that the community leaderboard is separate from the contest but may be used for smaller monthly rewards around participation and community-building.

20:50 – Builder Session Recordings and Calendar
The partner community includes recordings and a calendar for summer builder sessions so partners can easily stay connected.

21:25 – Daily Participation Encouraged
BJ explains that the community is designed to help partners avoid building alone and instead share activity, wins, rough days, questions, and feedback.

22:54 – Wins Are Bigger Than Sign-Ups
BJ reminds partners that wins are not only new coaches. A win can be showing up, sending a message, posting a video, or taking the next action.

24:04 – Community Tool Inside FBS
Torie notes that the same community tool is available inside each partner’s FBS, giving them a live model for how they could use it with clients or prospects.

25:04 – Team Builder Dashboard Preview
BJ introduces the new team builder dashboard, designed to help partners understand the weekly activity needed to reach their team-building goals.

26:39 – Dashboard Purpose
The dashboard is not meant to replace PAS tools or the resource folder. It is a high-level visual tool to help partners clarify activity expectations.

27:42 – Example Goal of 50 Coaches
BJ walks through an example of setting a goal of 50 coaches and explains that partners need a timeline to know what level of activity is required.

28:26 – Conversion Assumptions
The dashboard uses assumptions such as the percentage of conversations that become sales conversations and the percentage of sales conversations that close.

29:30 – Weekly Conversation Targets
Using example numbers, BJ shows that a partner may need around 15 new conversations per week to reach a 50-coach goal within 12 months.

30:40 – Adjusting the Numbers
The dashboard allows partners to change the close rate, sales conversation rate, and timeline to see how the weekly activity target changes.

31:20 – Why Tracking Matters
BJ explains that partners who do not track activity and conversion rates often feel overwhelmed because they do not know what is actually happening.

32:05 – Weekly Minimum Activity
The dashboard includes a weekly minimum activity view tied to the partner’s goals and conversion assumptions.

33:00 – Tool Will Improve Over Time
BJ explains that the dashboard will continue to improve based on partner feedback and real-world use.

34:50 – Competitive Push
Karl asks whether partners are competitive and encourages them to step up for the challenge.

35:51 – 10X Goal Setting
Karl references 10X Is Easier Than 2X and explains that bigger goals force different thinking, strategy, and execution.

36:46 – Tennis Scholarship Example
Karl shares a goal-setting example about a tennis player choosing between getting a scholarship and becoming a professional, showing that each goal requires a different roadmap.

38:00 – Stretch the Coach Goal
Partners are encouraged to set bigger targets, such as 50, 100, or more coaches, because a bigger goal forces them to think differently.

40:19 – Studying vs. Training
Karl explains that listening to training is studying, but making calls and pitching repeatedly is training.

41:25 – Realistic Goals Can Limit Growth
BJ warns that the “realistic” part of SMART goals can keep people from aiming high enough to create a breakthrough.

42:27 – Maximum Impact
BJ shares a John Maxwell idea: the goal is not just to make an impact, but to make maximum impact.

43:25 – New Coach Sale During the Call
Torie shares that Andy signed another coach during the call, reinforcing that the challenge energy is already starting.

44:28 – Big Vision Examples
Karl points to Elon Musk, Jeff Bezos, Mark Zuckerberg, and Amazon’s early shareholder letters as examples of big vision changing the roadmap.

47:36 – Always Day One
Karl explains the “always day one” mindset and warns that too much success can make people complacent.

49:52 – Community Commitment
Partners are encouraged to attend as many weekly calls as possible, participate in the community, and use the challenge to grow together.

50:20 – Decide What You Want and Why
Karl explains that partners need to know what they want, why they want it, and what price they are willing to pay to get it.

51:00 – Contest Commitment in Chat
Partners are asked to type “yes” if they are ready to compete.

53:56 – New Licensee Brochure Preview
Torie announces that updated licensee brochures are being rewritten and redesigned and will be customized first for partners who are ready to use them.

55:00 – Be Kind With Brochure Requests
BJ asks partners to request the new brochure only if they plan to use it soon, so the team can prioritize those who need it first.

55:43 – Closing Encouragement
The call wraps with encouragement to compete, use the tools, and build momentum during the summer challenge.

Five Key Takeaways

• The Partner Builder Challenge is designed to help partners build momentum, not just compete for a retreat.
• The top five partners with the most active coaches during the contest window can win a Founders Club retreat in Turks and Caicos.
• Weekly Licensing Mastermind calls will provide more training, accountability, and support throughout the summer.
• The new partner community gives partners a place to share wins, ask questions, post activity, access recordings, and stay connected.
• The team builder dashboard helps partners reverse-engineer their goals into weekly activity targets based on conversations, sales conversations, close rate, and timeline.

Notable Quotes

“We are doing something that we have never done before.”

“You have to win your way in.”

“We’re not talking about just trying to crush it for the summer. We want you to crush it for your business, period.”

“The contest itself is not the real, real reason.”

“We want you to feel like you are a part of a community.”

“There’s nothing worse than building something in a silo.”

“Wins don’t just mean getting a coach.”

“What gets scheduled gets achieved, and what gets measured gets achieved.”

“The roadmap to get a scholarship is no longer going to work to become pro.”

“The goal is not to make an impact. The goal is to make maximum impact.”

“If it’s simple, then your goal is not big enough.”

“Decide what you want. Tell yourself why you want it. Then commit to paying the price.”

Action Steps from the Call

1. Accept the invitation to the new partner community.
2. Introduce yourself inside the community.
3. Post daily activity, questions, wins, scripts, resources, or strategy requests inside the community.
4. Review the Partner Builder Challenge details when the follow-up email arrives.
5. Set your big team-building goal for the summer and beyond.
6. Use the team builder dashboard to enter your target number of coaches.
7. Choose your timeline for reaching that goal.
8. Estimate your conversation-to-sales-conversation rate.
9. Estimate your sales-conversation-to-close rate.
10. Review the weekly minimum activity needed to support your goal.
11. Track your conversations, sales conversations, and closes inside your FBS opportunities.
12. Attend the weekly Licensing Mastermind calls throughout the summer.
13. Use the weekly calls to improve your messaging, activity, follow-up, and retention.
14. Set a stretch goal that forces a different strategy, not just slightly more effort.
15. Request the new licensee brochure when you are ready to use it in your recruiting process.

Resources & Tools Mentioned

• Licensing Mastermind
• Partner Builder Challenge
• Founders Club Retreat
• Turks and Caicos
• Partner Community
• Team Builder Dashboard
• Community Leaderboard
• Builder Session Recordings
• Weekly Builder Sessions
• FBS
• FBS Opportunities
• PAS / Profit Acceleration Software
• Partner Resource Folder
• New Licensee Brochure
• Happy Hour
• Conversion Tracking
• Weekly Minimum Activity Tool
• 10X Is Easier Than 2X
• SMART Goals
• John Maxwell
• Jeff Bezos Shareholder Letters
• Amazon
• Elon Musk
• Mark Zuckerberg
• Nvidia
• Founder-style Mastermind Retreat