AI Coaching Dojo & Strategy Guide Launch

Call Date

Sep 2, 2025

Primary Topics

Call Description

This session introduces several major enhancements to the Focused.com coaching platform, including the AI Coaching Dojo for immersive skill-building, a searchable call library, modernized industry-specific strategy guides, and new editable Canva marketing templates. The team demonstrates how these tools support coach training, client fulfillment, and productization of coaching assets. Upcoming AI-driven improvements to assessments and implementation steps are previewed, all designed to help coaches deliver greater value, close more clients, and scale their impact.

Why this call matters

  • Shows how to use the new AI Coaching Dojo for rapid skill development and confidence-building.

  • Reveals how to leverage strategy guides as both training tools and sellable products.

  • Demonstrates new software features that make resources more searchable and accessible.

  • Previews AI-driven enhancements that will streamline client fulfillment and implementation.

  • Equips coaches with modern, editable marketing assets to boost outreach and retention.

Key Points:

  1. AI Coaching Dojo Overview (00:00:40) – Introduction to the Coaching Dojo as a hands-on, AI-driven training environment for coaches to practice and master the Jumpstart 12.
  2. Searchable Call Library Launch (00:03:39) – All past weekly, ATE, and licensing calls are now organized, searchable, and accessible within the software.
  3. Editable Canva Templates (00:06:09) – Introduction of done-for-you, fully editable Canva marketing templates for coaches and clients.
  4. Modernized Strategy Guides (00:07:00) – Launch of redesigned, unbranded strategy guides for 50+ industries, aligned with Jumpstart 12, for both training and productization.
  5. Strategy Guides as Products (00:14:17) – How coaches can use strategy guides as high-value training, lead magnets, or sellable assets.
  6. AI Coach Assist Upgrades (00:17:29) – Recap of improvements to AI Coach Assist for on-demand strategy and software support.
  7. Coaching Dojo Demo (00:19:45) – Walkthrough of the Dojo’s 12 training halls, role-play scenarios, and feedback framework for immersive learning.
  8. Scenario-Based AI Training (00:21:08) – Preview of upcoming scenario-based dojos for networking, JVs, objections, and more.
  9. Implementation AI Roadmap (00:40:32) – Plans to embed AI into assessments and implementation steps for real-time, context-specific guidance.
  10. Timeline & Next Steps (00:45:31) – Expected rollout dates for Dojo, strategy guides, and further AI enhancements.

  1. Key Takeaways:
  2. Practice with AI: Coaches can now role-play and build mastery in the Jumpstart 12 using the AI Coaching Dojo.
  3. Sellable Strategy Guides: Use new industry-specific guides as training, lead magnets, or standalone products.
  4. Editable Marketing Assets: Access and customize Canva templates for client and self-promotion.
  5. Searchable Resources: Find any past call or topic instantly within the new call library.
  6. AI-Powered Fulfillment: Upcoming features will make client implementation and support faster and more personalized.

Notable Quotes:

  • “This is our best shot right now at total immersion for your coach to become a killer coach.”
  • “You can see it as training at a very high level, and then you’ve also got it productized so that you could use it as a giveaway, a loss leader, or absolutely charge $997, $1997 to put this in front of them.”
  • “All of these tools are designed to pour gasoline on that process and try to get us all further quicker.”

Action Steps from the Call:

  1. Log into the software and explore the new searchable call library for relevant training.
  2. Download and customize the new Canva marketing templates for your business or clients.
  3. Review and deploy the latest strategy guides for your target industries—use as training or product offers.
  4. Test the AI Coach Assist and Coaching Dojo features to accelerate your own skill-building.
  5. Prepare to integrate upcoming AI-driven assessment and implementation tools into your coaching workflow.

Resources & Tools Mentioned:

  • AI Coaching Dojo: Immersive, role-play training environment for Jumpstart 12 mastery.
  • AI Coach Assist: On-demand AI support for strategies and software navigation.
  • Strategy Guides: Industry-specific, unbranded guides for training or productization.
  • Canva Templates: Editable marketing and ad assets for coaches and clients.
  • Searchable Call Library: Organized, content-rich archive of all past calls.
  • Implementation AI (coming soon): AI-driven support for client assessments and action steps.

Call Date: September 2, 2025

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