Lead Generation, PAS Tools & Software, Marketing & Outreach
Call Date
Primary Topics
Call Description
In this session, the team introduces a comprehensive, ready-to-launch Facebook ad campaign designed specifically for business coaches and licensees. The walkthrough covers how to use FBS to run ads, deploy industry-specific strategy guides as lead magnets, and automate follow-up with email sequences and booking pages. The discussion also explores how to adapt these assets for different niches, manage pipelines, and support agency coaches. The call concludes with a preview of the upcoming “non-franchise franchise” initiative, expanding coaches’ ability to help clients start new businesses with franchise-level IP—without the franchise headaches.
Why this call matters
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Provides a plug-and-play Facebook ad funnel for immediate lead generation.
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Reduces tech barriers by integrating ad management directly into FBS.
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Equips coaches with customizable, industry-specific strategy guides as proven lead magnets.
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Demonstrates scalable systems for both solo and agency coaches.
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Previews a major new business opportunity for coaches: helping clients start businesses with franchise-level support.
Key Points:
- Conference & Event Announcements (00:00–06:15) – Updates on upcoming live events, importance of in-person networking, and the next Virtual Business Coaching Mastery session.
- Lead Generation Challenge (06:15–11:04) – The core question for presenters: “How would you get 100 leads in 90 days from scratch?”
- Done-For-You Facebook Ad Campaign (09:25–15:36) – Tori introduces a ready-made Facebook ad funnel using strategy guides as lead magnets, fully integrated into FBS.
- Industry-Specific Funnels (11:27–12:32) – Coaches can select and customize strategy guides for their target industries, making campaigns highly relevant.
- FBS Ad Manager Integration (12:33–16:55) – Facebook ad accounts are now managed directly inside FBS, simplifying setup and execution.
- Automation & Email Sequences (15:37–17:05) – Automated 10-email follow-up sequence included, with booking pages and pipeline tracking.
- Adaptability for Agency Coaches (26:55–31:22) – Systems are designed for easy duplication and assignment to agency coaches, with centralized pipeline management.
- Lead Magnet Funnel Without Ads (23:02–24:00) – The funnel can be used for organic outreach, networking events, or direct messaging, not just paid ads.
- Preview: Non-Franchise Franchise (43:04–54:30) – Introduction of a new model to help clients start businesses with franchise-level IP, but without the traditional franchise costs or restrictions.
- Mindset & Productivity Tips (1:02:24–1:07:53) – Brief discussion on sleep, meditation, and high-performance habits for coaches.
Key Takeaways:
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Plug-and-Play Lead Generation: Launch a Facebook ad campaign in minutes using FBS.
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Customizable Funnels: Tailor strategy guides and funnels to any industry or niche.
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Integrated Automation: Manage ads, follow-ups, and pipelines all within FBS.
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Scalable for Teams: Easily duplicate systems for agency coaches or multiple users.
Notable Quotes:
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“Everybody’s going to walk away with a done-for-you Facebook ad campaign.”
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“We turned on Facebook ad accounts in FBS—no more jumping between platforms.”
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“The strategy works for business owners, coaches, or basket weavers—the philosophy is the same: lead with value.”
Action Steps from the Call:
- Log into FBS and connect your Facebook ad account via the new Ads Manager (see 17:05).
- Select and customize a strategy guide for your target industry as your lead magnet (11:27).
- Launch the pre-built Facebook ad campaign or use the funnel for organic outreach (15:37).
- Review and personalize the 10-email follow-up sequence to match your voice (15:37).
- Assign funnels and pipelines to agency coaches or team members as needed (26:55).
Resources & Tools Mentioned:
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FBS (Focused Business Suite): All-in-one platform for ad management, funnels, and automation.
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Strategy Guides: Industry-specific lead magnets for campaign customization.
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Facebook Ads Manager (in FBS): Direct integration for simplified ad setup and tracking.
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Email Automation Sequences: Pre-written, editable follow-up emails for nurturing leads.
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Pipeline Management: Visual tracking of leads and assignments for teams and agencies.
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Non-Franchise Franchise Framework: (Preview) Franchise-level business startup IP for coaches and clients.
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