Lead Generation, PAS Tools & Software, Marketing & Outreach

Key Points:

1. Conference & Event Announcements (00:00–06:15) – Updates on upcoming live events, importance of in-person networking, and the next Virtual Business Coaching Mastery session.
2. Lead Generation Challenge (06:15–11:04) – The core question for presenters: “How would you get 100 leads in 90 days from scratch?”
3. Done-For-You Facebook Ad Campaign (09:25–15:36) – Tori introduces a ready-made Facebook ad funnel using strategy guides as lead magnets, fully integrated into FBS.
4. Industry-Specific Funnels (11:27–12:32) – Coaches can select and customize strategy guides for their target industries, making campaigns highly relevant.
5. FBS Ad Manager Integration (12:33–16:55) – Facebook ad accounts are now managed directly inside FBS, simplifying setup and execution.
6. Automation & Email Sequences (15:37–17:05) – Automated 10-email follow-up sequence included, with booking pages and pipeline tracking.
7. Adaptability for Agency Coaches (26:55–31:22) – Systems are designed for easy duplication and assignment to agency coaches, with centralized pipeline management.
8. Lead Magnet Funnel Without Ads (23:02–24:00) – The funnel can be used for organic outreach, networking events, or direct messaging, not just paid ads.
9. Preview: Non-Franchise Franchise (43:04–54:30) – Introduction of a new model to help clients start businesses with franchise-level IP, but without the traditional franchise costs or restrictions.
10. Mindset & Productivity Tips (1:02:24–1:07:53) – Brief discussion on sleep, meditation, and high-performance habits for coaches.

Key Takeaways:

• Plug-and-Play Lead Generation: Launch a Facebook ad campaign in minutes using FBS.

• Customizable Funnels: Tailor strategy guides and funnels to any industry or niche.

• Integrated Automation: Manage ads, follow-ups, and pipelines all within FBS.

• Scalable for Teams: Easily duplicate systems for agency coaches or multiple users.

Notable Quotes:

• “Everybody’s going to walk away with a done-for-you Facebook ad campaign.”

• “We turned on Facebook ad accounts in FBS—no more jumping between platforms.”

• “The strategy works for business owners, coaches, or basket weavers—the philosophy is the same: lead with value.”

Action Steps from the Call:

1. Log into FBS and connect your Facebook ad account via the new Ads Manager (see 17:05).
2. Select and customize a strategy guide for your target industry as your lead magnet (11:27).
3. Launch the pre-built Facebook ad campaign or use the funnel for organic outreach (15:37).
4. Review and personalize the 10-email follow-up sequence to match your voice (15:37).
5. Assign funnels and pipelines to agency coaches or team members as needed (26:55).

Resources & Tools Mentioned:

• FBS (Focused Business Suite): All-in-one platform for ad management, funnels, and automation.

• Strategy Guides: Industry-specific lead magnets for campaign customization.

• Facebook Ads Manager (in FBS): Direct integration for simplified ad setup and tracking.

• Email Automation Sequences: Pre-written, editable follow-up emails for nurturing leads.

• Pipeline Management: Visual tracking of leads and assignments for teams and agencies.

• Non-Franchise Franchise Framework: (Preview) Franchise-level business startup IP for coaches and clients.