Mastering PAS Math & Licensing Funnel Assets

Call Date

May 27, 2025

Primary Topics

Call Description

Led by Lisa and Chris, this session provides a deep dive into how PAS calculates profit impact, why coaches get tripped up on math, and how to explain results to clients without losing them in the weeds. The team also reviews the importance of FBS upgrades and advisor support for coach retention, then walks through the full suite of licensing funnel assets—including automations, calendars, and branded software setup. The call closes with practical Q&A on white labeling, branded assets, and troubleshooting funnel updates.

Why this call matters

Clarifies how PAS math works so coaches can confidently present results.
Identifies the most common user errors and how to fix them fast.
Shows how FBS upgrades and advisor support directly reduce coach churn.
Provides a step-by-step walkthrough of licensing funnel assets and automations.
Explains white labeling and branding for maximum authority and client trust.

Key Points:

PAS Math Simplified (02:12) – Explains how profit impact is calculated and why submitting all fields is critical.
Common Troubleshooting Issues (08:09) – Most frequent support problems: not hitting “submit” and skipping required fields.
Revenue vs. Cost Impact (13:52) – How market dominating position and cost-cutting affect profit differently in PAS.
Explaining Results to Clients (33:29) – Why coaches should focus on real-world impact, not just the math details.
FBS Upgrades & Advisor Support (35:41) – Data shows coaches with FBS and an advisor have far lower cancellation rates.
White Label & Branding Explained (45:36) – How white label PAS works, why coaches use your branded version, and best practices for logos.
Licensing Funnel Asset Walkthrough (41:35) – Step-by-step review of the resource folder, funnel pages, automations, and calendar setup.
Automation & Drip Campaigns (59:14) – How automations trigger based on prospect actions and keep follow-up relevant.
Q&A: Branded vs. White Label (55:35) – Clarifies what coaches get with Platinum Plus and what’s coming for branded software.
Updating Funnel Assets (1:12:16) – How to request updates if your funnel is missing new features or pages.

Key Takeaways:

Always fill in all PAS fields and hit submit before reviewing results to avoid calculation errors.
Focus client conversations on profit impact and transformation, not technical math.
Upgrade coaches to FBS and assign advisors to dramatically reduce cancellations.
Use the licensing resource folder and automations for consistent onboarding and follow-up.
Brand your PAS software and assets for maximum authority and coach loyalty.

Notable Quotes:

“The more you trust the software, the more your clients will.”
“Don’t let the conversation drift into math—move them to what the profit impact means for their life.”
“Coaches with FBS and an advisor have a 400% lower cancellation risk.”

Action Steps from the Call

Review your PAS process: ensure all fields are filled and “submit” is clicked before showing results.
Upgrade all coaches to FBS and assign an advisor for better retention.
Update your PAS and funnel branding to reflect a software-centric, not coach-centric, identity.
Download and review the licensing resource folder and funnel flowchart for onboarding consistency.
Email Chris if your funnel is missing the latest simulator app or asset updates.

Resources & Tools Mentioned:

Profit Acceleration Software (PAS) – For client diagnostics and profit impact calculations.
FBS (Focused Business Suite) – Upgraded platform for coach and client management.
Licensing Resource Folder – Google Drive with all funnel assets, automations, and flowcharts.
Automations & Drip Campaigns – Email sequences triggered by prospect actions.
White Label Branding – Custom logos and software names for authority and trust.

Call Date: May 27, 2025

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