Belief-Driven Sales & Unified Coaching Tools

Call Date

Jun 24, 2025

Primary Topics

Call Description

The session explores the critical role of belief and conviction in enrolling new coaches and clients, using analogies like the Amazon flywheel and glass ceiling to illustrate scalable business models. It covers practical sales psychology, the importance of rapport, and how to transfer conviction. The second half features a walkthrough of new unified database features, simplifying lead and contact management, onboarding, and group coaching logistics. Updates on agency tier access and onboarding segmentation are also discussed.

Why this call matters

  • Shows why belief and conviction—not just tactics—are the foundation of high sales conversion.

  • Provides a repeatable “flywheel” model for scaling a coaching business beyond the time-for-money trap.

  • Demonstrates new platform features that eliminate friction in lead management and onboarding.

  • Clarifies agency tier access and upcoming improvements to onboarding and training.

  • Offers practical mindset and scripting tips for boosting daily sales confidence.

Key Points:

  1. Sales Success Stories (02:01) – Coaches share recent wins and discuss what tipped prospects over the line.
  2. Life Coaches to Business Coaches (04:28) – Why business coaching is more lucrative and measurable than life coaching.
  3. The Power of Belief & Conviction (08:03) – “You can’t transfer what you don’t own”—why conviction is essential in sales.
  4. Flywheel vs. Funnel (13:32) – Why scalable businesses (like Amazon) use flywheels, and how coaches can apply this model.
  5. Breaking the Glass Ceiling (14:28) – How chasing only new clients leads to burnout and stalls growth at 20–25 clients.
  6. Profit Acceleration & Jumpstart 12 (19:22) – Using the PAS simulator and Jumpstart 12 as a simple, scalable operating system.
  7. Execution, Implementation, Accountability (26:11) – The three pillars of effective coaching and client results.
  8. Turnkey Marketing & Messaging (27:13) – How to repurpose strong marketing messages across all platforms and touchpoints.
  9. The Focused.com Flywheel (29:37) – Overview of the platform’s integrated tools: CRM, simulator, group coaching, flash coaching, and more.
  10. Unified Database Walkthrough (43:03) – Lisa demonstrates how leads, contacts, and clients are now seamlessly connected across all tools.
  11. Agency Tier & Onboarding Updates (49:03) – Clarification on agency access, onboarding segmentation, and upcoming improvements.
  12. Mindset Homework (40:24) – The “Getting clients is easy, getting clients is fun” daily affirmation challenge.

Key Takeaways:

  • Belief and conviction are the most important sales tools—practice and project them daily.
  • Think in flywheels, not funnels—build systems that compound results and scale beyond 1:1.
  • Leverage the PAS simulator and Jumpstart 12 for simple, powerful client demonstrations.
  • Unified database now eliminates double entry and makes onboarding, group coaching, and lead management frictionless.
  • Daily mindset rituals (like affirmations) can directly impact your sales energy and results.

Notable Quotes:

  • “You can’t transfer that which you don’t own.”
  • “Belief isn’t binary—it’s the level of belief that matters.”
  • “Getting clients is easy. Getting clients is fun.”
  • “Simplicity scales, complexity fails.”

Action Steps from the Call:

  1. Practice the “Getting clients is easy, getting clients is fun” affirmation every morning for 90 days (40:24).
  2. Use the PAS simulator and Jumpstart 12 for every demo—show, don’t just tell (19:22).
  3. Explore the unified database to streamline your lead, contact, and group coaching workflows (43:03).
  4. For agency coaches, update your profile links and review onboarding steps for accuracy (49:03).
  5. Build rapport and conviction before every sales call—review your own belief level and adjust your energy accordingly (08:03, 57:09).

Resources & Tools Mentioned:

  • PAS Simulator & Jumpstart 12 – Core demonstration and operating system for client results.
  • Unified Database – Seamlessly connects leads, contacts, and clients across all tools.
  • CRM & Group Coaching Software – Integrated with lead management and onboarding.
  • Agency Tier Access – Clarified features and upcoming onboarding segmentation.
  • Daily Affirmation Ritual – “Getting clients is easy, getting clients is fun.”

Call Date: June 24, 2025

Upcoming Call Schedule

Stay up to date on all upcoming Ask the Expert sessions and coaching calls. Plan ahead and never miss valuable live training.

You may also like...